Resources Library by ANA

Tv audience segments based on viewing behaviour

The paper gives examples of new type of analyses and findings of television audience behaviour. The findings are based on analyzing respondent -level data of metered audience measurement. The YLE research department is using its own methods and...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Authors: Heikki J. Kasari, Seija Nurmi

June 15, 1992

The challenge of the future

The introductory speech of the ESOMAR Seminar on the Expansion of Broadcast media is divided in two parts. The first part’s purpose is to define the key role that broadcast media -and in particular Television- play in every person’s life,...

Catalogue: Seminar 1991: The Expansion of Broadcast Media

Author: José María Casero

June 15, 1991

Press

Press evaluation research has been dominated by readership surveys, which aim to identify audience size, composition and reading habits. This type of research provides information for media buyers, but provides little, if any, insight into overall...

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work

Author: Dave Phillips

June 15, 1991

Researching a global audience

As radio stations in Europe tend more towards defining their target audience, by locality, demographics, or musical taste, the BBC World Service in English continues to pursue the opposite goal of a truly global audience united only by the ability to...

Catalogue: Seminar 1991: The Expansion of Broadcast Media

Author: Liz Fuller

June 15, 1991

Using research for broadcasting decisions

This paper describes research done on behalf of a leading late night British news and current affairs programme, Newsnight. The editor was concerned about the ten-year-old programme's current status in the changing climate of news and current affairs...

Catalogue: Seminar 1991: The Expansion of Broadcast Media

Authors: Moira Bovill, Mike Smith

Company: British Broadcasting Corporation (BBC)

June 15, 1991

Attention for and appreciation of radio programmes

The main purpose of the Radio Audience Research in Holland is to establish the number of people listening to radio. The data, gathered by means of quarterhour diaries, are used to show preferences of the audience for stations and programmes. It does...

Catalogue: Seminar 1991: The Expansion of Broadcast Media

Author: Wilma de Haas

June 15, 1991

The role of research in developing Europeanwide corporate communications

Industrial organizations are increasingly being faced with the challenge of deciding how best to communicate - on a European-wide basis - not just with their customers, suppliers, and shareholders, but with a wider audience of stakeholders. These...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Authors: Richard Beswick, David Smith

Company: DVL Smith Ltd

June 15, 1991

What advertisers expect from TV audience research and what they actually get

There still appears to be a lack of feedback from the users of TV audience data to the providers of such data. This talk should help to further reduce that gap, in line with efforts of the WFA with EBU. There have been major changes in the needs over...

Catalogue: Seminar 1991: The Expansion of Broadcast Media

Author: Thomas Neumann

Company: Procter & Gamble

June 15, 1991

All viewers (or readers or listeners) are equal

The history of media research displays not only continuing refinement of the methods of audience enumeration and classification, but also a questioning of the adequacy of 'mere numbers and repeated demands for more qualitative data. This paper...

Catalogue: Seminar 1990: The Quality Of Media Information

Author: Michael M. Brown

June 15, 1990